Jeff has been a free range egg producer for over 30 years. In addition to his role as a consultant to Noble Foods, Jeff is also vice chairman of the British Egg Marketing Board Trust, chairman of the British Egg Association and council member of the British Free Range Egg Producers Association.

Jeff is also a board member of the National Egg Marketing Association and treasurer of the British Egg Industry Council. Jeff originally trained as a teacher because my father told me there was no money in farming. I can understand his point.

Jeff lives and farms in North Norfolk with his four children and is a keen supporter of Norwich City Football Club.